Employer brand is one of the most important selling features between the organization and potential talent. When you have a strong brand, you will attract strong talent.
With our strategic partner Ceridian’s recent rebrand to Dayforce, it got us thinking about employer branding and how human resources technology plays a role in the overall strategy.
The importance of employer brand
The best employers know that a strong, compelling, attractive employer brand built on employee well-being and satisfaction, is the key to recruiting and retaining top talent.
In fact, did you know?
- 86% of HR professionals surveyed said recruitment is becoming more like marketing
- 86% of employees and job seekers research company reviews and ratings to decide where to apply for a job
- 75% of active job seekers are likely to apply to a job if the employer actively manages its employer brand
- 86% of women and 67% of men in the United States would not join a company that has a bad reputation
- 68% of Millennials, 54% of Gen-Xers, and 48% of Baby Boomers indicated they visit employer’s social media channels specifically to evaluate the employer’s brand
Good employer brand helps to attract talent, but it also must walk-the-walk and retain the talent. Research shows that:
- Happy employees are 12% more productive than unhappy employees
- Highly engaged teams show 21% greater profitability
- Disengaged workers cost U.S. companies $550 billion a year.
When employees are happy, 89% are more likely to recommend their employer as a great place to work to others – helping organizations attract top talent with good word of mouth.
How HCM technology can help build employer brand
Human Capital Management technology is modern HR technology that goes beyond payroll and basic employee profiles. It is a tool used by not just HR teams, but also a tool given to your workforce to utilize to their advantage.
Here are three ways that HCM technology can improve the employee experience at work and contribute to improving the employer brand.
- Tools that make work life better
Want to easily understand the benefits package and find information you’re looking for? Want to get early access to your next paycheck to help cover an unexpected cost? Need an easy way for your team to manage schedules and request time off? HCM technology such as Dayforce empowers employees to find and access the information they need anytime, anywhere.
- Emphasize your company culture
HCM software is a great way to highlight your organizational culture to ensure that employees are reminded of your core values, and to demonstrate how your organization weaves those values into work life. Use HCM to recognize employees for a job well done, reward them, and encourage others to praise their colleagues. With Dayforce’s Burnout Dashboard, your company can keep track of employees that are at risk of burnout, emphasizing your company’s commitment to work-life balance and employee wellbeing.
- AI becomes your new best friend
With Dayforce Copilot, HR teams can work smarter through powerful artificial intelligence capabilities. HR teams can use AI to write a job posting, gather DEI data of the organization’s workforce, or even analyze existing data of top performing employees to help rank job candidates on potential performance. With AI, HR teams will enhance your organization’s ability to hire only the best of the best.
Find a technology partner that is people-first
OnActuate understands that your employer brand is important to you. It’s how you speak and act to potential talent, as well as your current talent. That’s why it’s important to find a technology partner that is people-first – like us.
Being people-first means we care about how technology works for your people just as much as you do. Not only should it work for your power users such as your HR team, but it should also work for everyone in the organization. From high level C-suite executives to the new accounting intern, OnActuate believes in making technology work for everyone.
Here are some helpful resources on HCM technology and implementations to prepare to make a positive impact on your workforce.
Dayforce has rebranded to simplify how they’re known in the market and reflect the impact of the work they do. Shouldn’t you focus on your employer brand to better align with the core values and culture your employees are already demonstrating at work?
Connect with OnActuate to discover the opportunities that HCM technology can offer.
