Morepen Laboritories Ltd | OnActuate
Customer Success

Creating a CRM and providing a source for sales insights to drive Morepen forward

Upgrade – Microsoft Dynamics 365 Finance & Operations /
Dynamics AX

Manufacturing & Distribution

About the Company

Morepen has been in the industry for 31 years and is India’s leading pharma company, with interests in the areas of API’s, Domestic Formulations, Diagnostics & OTC. Some of their over-the-counter (OTC) products – such as Burnol, Lemolate, Sat-Isabgol – are household names across the country.

OnActuate’s knowledge of our processes and local tax regulations was crucial in leading a smooth transition to a single ERP system. We can now manage our back-office processes more efficiently, leaving more time to focus on our omni-channel customer experience strategy. This helped us quickly innovate to better offer contactless ordering during the pandemic.

Vinay Kumar
Group CIO, McDonald’s India (CPRPL)

Business Challenge

No CRM application that was centralized, which prevented tracking of ongoing and historical conversations with customers. Also, sales were tracked on Excel, email, phone and NAV with no insight on sales pipeline and prospects, customer demand or ongoing opportunity.


OnActuate switched Morepen to Microsoft Dynamics 365 Sales, Gmail and NAV Integration to transition the API Division’s old system of customer and sales management to a modern, faster process.

Our website uses cookies to personalize and enhance your experience and improve the delivery of information to you. By clicking "Accept", you agree to our use of cookies. Click “Learn more” to read our Privacy Policy