NASSCOM | OnActuate
Customer Success

Implementing Microsoft Dynamics 365 Customer Engagement to support India’s 227 billion dollar-IT BPM industry

Implementation- Microsoft Dynamics 365 Customer Engagement


About the Company

The National Association of Software & Service Companies (NASSCOM) is the apex body for the 227 billion dollar IT-BPM industry in India, an industry that had made a phenomenal contribution to India’s GDP, exports, employment, infrastructure, and global visibility. In India, this industry provides the highest employment in the private sector. Established in 1988 and ever since, NASSCOM’s relentless pursuit has been to constantly support the IT-BPM industry, in the latter’s continued journey towards seeking trust and respect from varied stakeholders, even as it reorients itself time and again to remain innovative, without ever losing its humane and friendly touch.

OnActuate listened to our needs and had NASSCOM’s overall goals and objectives in mind from the start. This collaboration was a true partnership and OnActuate’s detailed planning allowed for a smooth implementation.

Anirban Mandal
Deputy Director, Technology & Industry Initiatives, NASSCOM

Business Challenge

NASSCOM was looking for a partner with a credible history of implementing Microsoft Dynamics 365 Customer Engagement, as they wanted a new CRM to better serve their customers.


A well-drafted SOW, wherein scope, time lines, estimations and assumptions were clearly laid out, thereby leaving nothing to guesswork and/or ambiguities. The project had a successful go-live in December 2022, delivering a seamless CRM experience that can be integrated with NASSCOM’s website for lead generation, as well as integration with third-party applications used for mailing, event management ad invoicing.

Read the press release about the project.

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