CNHi | OnActuate

CNH Industrial N.V. is one of the world’s largest capital goods companies, registered in the Netherlands with corporate offices in London. CNH Industrial designs, produces, and sells agricultural equipment and construction equipment (Case and New Holland brand families), trucks, commercial vehicles, buses, and special vehicles (Iveco), in addition to powertrains for industrial and marine applications (FPT Industrial).

Business Challenge

CNHi’s Thailand unit has operations across the country with a wide network of dealerships, capturing sales information which could help them come closer to their dealers/customers were amongst the key challenge for their Thailand geography. A data that could help CNHi management take right decision at the right time and help dealers perform better in terms of sales & service.


We proposed CNHi Microsoft Dynamics 365 Customer Engagement as a solution. A solution that is a widely used customer relationship management solution, that can provide value to CNHi as a single solution covering all key areas of operation within the CNHi, Thailand entity. The solution helped CNHi capture Leads to Opportunity, Order management, Quote Creation thus providing a 360-degree view of the account and contacts in addition to helping them automate activities, such as Email, Task, Phone Call, Appointment.

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