About | OnActuate - Global Microsoft Dynamics ERP CRM IoT & AI Partner

Who We Are

ac·tu·ate [verb]: to move to action

Swift. Knowledgeable. Agile.
At OnActuate, we live up to our name by offering efficient and effective services that make technology work for the unique needs of growing businesses like yours.

OnActuate is a Global Information Technology and Consulting Firm. We are a gold-certified partner for Microsoft Dynamics as a Cloud Solution Provider (CSP) and value-added reseller in the U.S., Canada, India, Latam and Singapore. We have experience in implementing full-stack Microsoft solutions such as Microsoft Dynamics 365, Power Platform, SharePoint, Azure Services and related technologies across the globe. Our project implementation services are complemented by our advisory consulting and direct support services.

Our Mission

Create a people-first, process-driven, dependable team to deliver successful digital transformations, while giving back to the communities where we work.

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9 years of providing Dynamics ERP and CRM Services & Solutions

10 Years

of providing Dynamics
Services & Solutions

120+ expert consultants who specialize in Microsoft technologies. Join our team!


expert consultants who
specialize in Microsoft technologies.
Join our team!

60+Countries served

60+ countries

where customers
have been served
around the globe

OnActuate has specific tailored solutions for organizations in Public Sector, Retail, Manufacturing & Distribution, and Financial Services to help them achieve rapid growth and solve their unique business challenges.


Our Story

Putting people first

OnActuate is a global enterprise solution integrator that thrives on making technology work hard and efficiently for growing businesses like yours. Recognizing it is people who drive success, our people first approach is the hallmark of our specialized services. Inherent in our people first approach is taking the time to get to know your stakeholders, working closely in the trenches with leaders to operators, through the planning, development, implementation, and launching of your project. We invest our time and energy in navigating all the stresses large-scale change can present, putting people first for success.

We care about your success

We’re not in this business for fast wins, we’re in it to help our clients achieve success. With a track record of 100% client satisfaction, we continue to support every client we’ve ever served. We make it our business to understand the intricacies of your challenges and determine how we can work together to make you successful. That’s why we’re fast gaining a reputation for rescuing stalled projects. You get the full attention of our business process, technology, change management, and solution experts, making sure your project completes on time, on budget, and with unprecedented results.

Making technology work for you

In the face of rapidly evolving technologies, we take the complexities out of making ERP and CRM technology work smoothly and effectively for you. An experienced Microsoft Partner, OnActuate delivers Microsoft Dynamics NAV, Dynamics AX, Dynamics 365, and Dynamics CRM solutions and other related technologies including AI/ML for businesses of all sizes—we custom build for scalability, business efficiencies, and your long-term return on investment.

Pushing the edges of technology advances

Our carefully selected system architects, developers, and consultants specialize in large-scale system ERP and CRM implementations, upgrades, DevOps, and digital transformations. And we embrace emerging technologies, including the delivery of digital transformation, cloud solutions, Internet of things (IoT), intelligent hybrid automation, and machine/deep learning. No matter where you are in the evolution of your technology systems, we are equipped with the know-how to move your business and people forward.

The inspiration behind excellence

OnActuate’s people first philosophy is deeply rooted in our culture, putting both our people and your people first – inspiring the delivery of quality in everything we do. OnActuate global teams are tight-knit, knowledgeable, experienced. When our team joins your team, we guarantee we’ll get the job done.

Our Leadership

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Delaney Freer-Sanford, Global Marketing Manager

Wrangler of all things marketing and communications

Delaney Freer-Sanford has tremendous experience in marketing and business development. Delaney graduated from North Dakota State University in 2015 with a major in public relations and advertising and a minor in business administration. She has nearly a decade of experience working in the Microsoft Business Applications ecosystem, including developing and executing dynamic, multi-channel marketing campaigns to promote events, fill the top of the funnel and nurture the current customer base. Delaney is a detail-oriented marketing specialist with strong creativity, project management, and writing skills. Located in the Midwest, she enjoys starting each day with a cup of coffee, traveling with family, and reading with her bookclub.

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Dustin Knudson, VP Global Sales

Sales leader and relationship builder

Dustin Knudson believes the driving force of success is building relationships. He joined OnActuate after 12 years of experience in the Microsoft Vendor/Partner/FTE community. Dustin was able to build many successful relationships with different enterprise clients that have contributed to his admirable career so far.

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Before working in sales, he formerly worked in the insurance industry and the hospitality industry. He then began his career selling Microsoft enterprise licenses before joining Microsoft, where he found his true calling.

At Microsoft, he started as an Engagement Manager, then a Dynamics Solutions Specialist, before becoming a Sr. Business Applications Sales Executive in Enterprise software sales.

His years at Microsoft and the relationships he was able to build, made him a leader in sales and expanded his network of many public sector clients who put their trust and confidence in him. During his time with Microsoft, Dustin led the sales and marketing efforts for eight states including North Dakota, South Dakota, Nebraska, Kansas, Montana, Wyoming, Colorado, and New Mexico.

Dustin graduated from Minnesota State and Community Technical College with a degree in Business: Sales & Marketing. His education and career experience has given him insights into the important symbiotic relationship that the sales and marketing teams have within any business. Dustin believes in fostering this relationship through information sharing, brainstorming complex challenges faced by public sector organizations and solving them through technology. As VP Global Sales, Public Sector, Dustin helps drive the growth of OnActuate in public sector.

Dustin gives back to the community by contributing his valuable time for the F5 Project, a program that helps the formerly incarnated and people living with addictions get back on their feet through education and support.

Dustin lives with his family in Fargo, North Dakota and enjoys golf, volleyball and traveling.

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Dennis Lacey, VP Sales, Strategic Accounts

Proven Sales Leader

Dennis has over 30 years of experience in the technology sector. Bilingual, (English-French), he has an extensive background in both application software and services delivery in North America. He has a deep understanding of application and enabling technology solutions that have provided clients in the commercial and public sectors with the system solutions needed to meet their business transformation objectives.

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  • Proven sales leader in the software industry
  • Extensive experience in the industrial, retail, other commercial and public sectors
  • Led teams with clients and strategic partners in the successful execution to plan
  • Focused on delivering on the value that meets system implementation objectives
  • Demonstrated alignment to corporate goals with the ability to grow the target sector and geo practices to be sustainable operations for the longer term.

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Marnie Larson, VP, HCM Practice

Experienced HCM strategist

Marnie Larson has over 25 years of experience in the software industry, specializing in Human Capital Management (HCM), Human Resources (HR), and Payroll and Time and Attendance software solutions for the public sector. Marnie feels strongly that a solid people-centric focus on process and procedure is the basis for the most effective use of technology. She believes there is nothing more satisfying than solving client issues and improving their work life.

Marnie joined OnActuate in 2022 to build and grow the Human Capital Management (HCM) practice.

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Marnie has a Bachelor of Commerce from the University of British Columbia and an MBA from Sauder School of Business (Simon Fraser University). She developed her skills as the COO, and then CEO of an HR software company where she was responsible for all operations in Canada, USA, and New Zealand.

In addition to her deep knowledge of HCM in the public sector, Marnie is also experienced in project management of HR and Payroll implementation projects, system testing and documentation process and procedure, software requirements analysis, and business process review and re-engineering. Marnie has managed and executed dozens of human resources information system (HRIS) implementations in the public sector. She has also actively worked in business development and sales.

Marnie gives back to her community by sitting on two provincial boards in British Columbia – Community Living BC and the South Coast BC Transportation Authority Police Service. She also mentors graduate students at the Sauder School of Business.

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Alyssa M

Passionate human resources generalist

Alyssa is a human resources generalist with extensive experience in building HR functions from the ground up. She is passionate about enhancing workplace culture in order to support a positive environment that allows team members to be their best. Her progressive work experience spans across multiple industries including retail, wholesale, healthcare, non-profit, and IT.

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Experienced in change-management, she has coached leadership through reorganizations, rapid growth, and periods of intense change. She is knowledgeable about pairing the right technologies to support human resources goals. She has a successful track-record in leading HR initiatives that transform growing organizations into high-performance workplaces where skills are aligned to business needs, and where people feel valued. Partnering with leaders to find innovative solutions that produce measurable business impact is a main area of focus for Alyssa, as is using recruitment, onboarding, and retention strategies in order to build cohesive teams. Taking a humanistic approach, she believes that curiosity, empathy, and honesty are key to building meaningful relationships and earning trust.

Alyssa brings 7 years of human resources generalist experience, which includes 4 years of advising C-Suite and board-level people strategies. She has over 15 years in policy development, 20 years in training and onboarding. She joined OnActuate in 2021 to support the organization and its people as they continue their rapid expansion.

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Sharan Oberoi, Founder, CEO

Consummate visionary and people advocate

A global entrepreneur and visionary, Sharan Oberoi is deeply committed to the success of those who surround him. As the founder and CEO of OnActuate, he is the driving force behind the company’s fast-paced growth, confidently inspiring the way forward and persistently delivering excellence.

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Sharan’s career, as a young engineering graduate, began in India where he was instrumental in the localization and launch of Microsoft solutions. This provided a springboard for an orbit that would spiral him from Denmark to Canada, and New Zealand to the USA, consulting with Hewlett Packard, Ernst and Young, and Tectura Corporation. Sharan became a seasoned consultant and large-scale systems integrator serving giant multinational enterprises up to Fortune 500s—including Warner Brothers, Caterpillar, and one of the world’s leading independent commodity trading and logistics houses—and published author of his first book on Microsoft Dynamics.

Fuelled by his unstoppable entrepreneurial spirit and fascination for the art of building a successful business, Sharan opened the doors of OnActuate in 2012. The mastermind behind the company’s people first philosophy, he inspires excellence, willingly offering support and encouragement to his teams and clients alike. Sharan was honoured to win Forty Under 40 in 2017. A gentle family man at heart and philanthropist, Sharan is a trusted international business leader and systems’ subject matter expert who pushes the boundaries of technical innovation in everything he does.

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Naeem Shafi, Partner, VP Projects

Master project navigator and change facilitator

Naeem Shafi is a high-caliber project manager with an extraordinary ability to bring together talent and technology to get large-scale complex projects done and done well. Highly familiar with navigating the challenges of organizational change, he’s gained a reputation as an inspirational coach and motivator. Naeem ranks helping his clients succeed as his number one priority.

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Educated in Oxford, UK, Naeem has worked on every continent serving high profile companies, including Bell Canada, Ford, Jaguar, Audi, and Hitachi. He has systematically honed his skills, becoming responsible for ERP supply chain implementation program management, across multiple countries, from concept to final handover. Cool under fire, Naeem takes managing complex systems—where the downtime cost per minute is as high as $5K US—in his stride. Ready for a fresh challenge, in 2013 Naeem joined OnActuate as a partner, visionary, and leader of the North American operation, bringing his over two decades of rich experience to bear on building a global solutions integrator.

An innate problem solver, Naeem attributes a post-graduate stint early in his career—in overalls on the shop-floor (at the Mars UK Supply chain distribution site)—to giving him a baseline perspective that made him the trusted expert he is today. Naeem is personable and an excellent communicator who has been invited by Microsoft to speak on the topic of project management. Deeply committed to life balance, Naeem values family time and a good game of cricket.

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Ashish Sharan, Co-Founder and COO

Technology pioneer and solutions expert

Ashish Sharan is an advanced technology system integrator and global entrepreneur. An explorer at heart, he is a highly regarded digital transformations expert, who likes nothing better than solving mammoth complex technical problems. His proficiency at leveraging emerging technologies propels businesses to vastly improved efficiencies.

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Armed with a Mechanical Engineering (BEng) degree, Ashish travelled from India to Australia and the UK; his colourful career moved him rapidly through the ranks, where he became a master of business development, system architecture, and IT and service delivery. Driven to stay ahead of the pack, Ashish was responsible for managing a team of 300 consultants, spread across the globe; became a critical member of the due diligence team on a strategic merger and acquisition; and established a track record for landing and delivering IT services on multi-million dollar opportunities at Accenture and TCS.

Given his 20 plus year track record, joining OnActuate in 2014 as partner and leader came at a time when Ashish was ready to create a new and distinct business culture. At the helm of the Asian operation, Ashish is often referred to as ‘the solution man’, and true to his competitive spirit, he remains on the cusp solving real business challenges. And he’s passionate about passing on his knowledge, to his daughter, his teams, and to university students. He can be found lecturing students on campus when time permits, and admits it’s not only a great ‘stress buster’, it’s incredibly important that we share with our next generation how the industry works and how projects are executed in the real world.

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Our Values

Our core values define us. OnActuate team members live by them. They are reflected in the work that we do.

We Put
People First

We get to know you and your team as individuals. We respect your schedules and prioritize your needs.

We Are
Customer Centric

During analysis and discovery, we listen to your needs and collaborate to solve problems. We encourage learning in our customer teams so that they grow with us.

We listen to our customers and teams to understand their story so that we can co-create solutions.

We Think
Outside the Box

Our teams stay up to date on Microsoft certifications. We support and encourage professional development in all areas. Our OA Labs department creates innovative solutions.

We Have Meaningful

We practice intentional leadership. We define specific responsibilities in our project teams with clear goals defined, and our leaders support the progression towards those goals to ensure delivery.

We Are
Globally Connected

Our global presence provides our customers with around-the-clock support. OnActuate team members understand local legal requirements, are multilingual, and have led multiple global rollouts.

We have clear processes for projects where we are collaborating across geos.

OnActuate is hiring for
multiple positions!

Connect with us

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OnActuate Global Offices

Phone +1 866 246 2568
Email info@onactuate.com

We have feet on the ground in these cities, but our presence and support is global.

Seattle, USA

10900 NE 4th St Unit 2300,
Bellevue, WA 98004

Vancouver, Canada

777 Hornby Street, Suite 600, Vancouver,
BC, Canada V6Z 1S4

Toronto, Canada

Unit #11 – 1155 North Service Road West
Oakville, ON, Canada L6M 3E3


30 Cecil Street #19 – 08 Prudential Tower
Singapore 049712

Delhi, India

16th Floor, Tower-9A, Cyber City, DLF City Phase II, Gurgaon, Haryana, 122002, India

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