Customer Success
OnActuate implements Microsoft Dynamics 365 Sales for global pharmaceutical company to streamline access to critical sales insights
Implementation – Microsoft Dynamics 365 Customer Engagement / Dynamics CRM
Manufacturing & Distribution
India
About the Company
Morepen has been in the industry for 31 years and is India’s leading pharma company, with interests in the areas of API’s, Domestic Formulations, Diagnostics & OTC. Some of their over-the-counter (OTC) products – such as Burnol, Lemolate, Sat-Isabgol – are household names across the country. This $200 million global pharmaceutical company exporting APIs to over 80 countries is a leaders in point of care Home Diagnostics in India and No. 1 Glucometer and BP monitors manufacturer in India. Morenpen is a pioneers in OTC health products both online and trade channels.
OnActuate’s knowledge of our processes and local tax regulations was crucial in leading a smooth transition to a single ERP system. We can now manage our back-office processes more efficiently, leaving more time to focus on our omni-channel customer experience strategy. This helped us quickly innovate to better offer contactless ordering during the pandemic.
Vinay Kumar
Group CIO, McDonald’s India (CPRPL)
Business Challenge
Morepen, a well-known pharma company with a presence in 75+ countries, wanted to transform their sales operations by implementing a state-of-the-art CRM solution for their sales organization to address the ever-increasing customer demand, get valuable insights from their sales pipeline, and help their sales organization manage their day-to-day operations efficiently.
Solution
Morepen selected OnActuate to implement the Microsoft Dynamics 365 Sales solution to transform their sales operations. The following processes have been implemented:
- Lead Management
- Activities Tracking and Management
- Opportunity Management
- Customer Profiling
- Product & Pricelists Management
- Proposal & Sales Quote
- Order & Invoice Processing
After implementing this solution, Morepen has started to reap massive benefits by getting valuable insights on their sales pipeline, increasing their lead to customer conversions, and developing a robust sales organization which can drive business value and take Morepen to the next level.
