CRM implementation to take advantage of features such as automation for business processes

One of India’s first online platforms to cater to the real estate market, 99acres.com  has listings of properties for sale, purchase, and rent, spanning 25 plus cities. Catering primarily to real estate developers, builders, and brokers, 99acres.com uses property listings, builders’ and brokers’ branding, and visibility through microsites, home page links, and banners to bring together and connect builders, brokers, dealers, and interested buyers/sellers.

99acres.com didn’t have any CRM to track their leads and were maintaining the same in Excel and in NAV, which resulted to delay in responses, affecting their business. Their old system lacked automation. They wanted to implement a cloud-based solution that can manage their member profile and flows, and integrate with their ERP system and website to automate their business processes and get valuable insights.

Info Edge (the parent company of 99acres.com) worked with OnActuate with 99acres.com’s sister company, naukri.com on an implementation. They ultimately chose OnActuate to also help with their implementation. The overall implementation was smooth, within the budget met the deadline.